Build an audience

TacoGraph™ by Skydeo

Know who’s hungry for what’s next.

Turn taco and Mexican food dining behavior into focused audiences for restaurant, delivery, CPG, retail media, and local-market campaigns.

Build an audience Explore the signals

Category-specific signals. Privacy-conscious activation. Built for real campaign planning.

TacoGraphCategory
signalAudience ready
Dining
Delivery
Retail
Local markets
TacosMexican foodQSRFood trucksDeliveryGrocery

A clearer category view

Mexican food is not one audience.

It is a web of restaurant preferences, delivery habits, shopping signals, and meal occasions. TacoGraph helps marketing teams separate those behaviors—and turn the right combination into an activation-ready audience.

See how signals become strategy

Audience building blocks

Start with the behavior that matters.

Combine category-specific signals to move beyond broad food interest and toward the people most relevant to your campaign.

01

Dining behavior

Taco regulars

Reach people whose real-world dining patterns show an affinity for tacos, taquerias, and Mexican food.
02

Restaurant preference

QSR & casual diners

Build segments around quick-service routines, casual dining, competitive visits, and brand loyalty.
03

Meal occasions

Delivery & carryout

Connect campaigns to convenient meal moments, from weekday dinner to late-night and group orders.
04

Retail connection

At-home taco makers

Find shoppers interested in tortillas, salsas, seasonings, proteins, and other Mexican-food ingredients.

Built for activation

One category graph. Many ways to grow.

Use TacoGraph across planning, audience creation, and activation—whether the meal happens in a restaurant, arrives at the door, or starts in a grocery aisle.

01

Restaurant promotions

Reach category diners for openings, limited-time offers, loyalty growth, and competitive conquesting.

02

Delivery campaigns

Shape acquisition and re-engagement around delivery, carryout, convenience, and meal occasions.

03

CPG activation

Connect restaurant interest with relevant grocery categories and retail media audiences.

04

Local market planning

Compare category interest and competitive behavior market by market before you place spend.

How TacoGraph works

From category behavior to campaign-ready.

TacoGraph organizes privacy-conscious behavioral signals into useful audience inputs. Your team chooses the category lens, refines it for the campaign, and activates the resulting audience through Skydeo.

  1. 01

    Choose your category lens

    Start with tacos, Mexican food, restaurant formats, delivery, grocery ingredients, or a connected behavior.

  2. 02

    Shape the audience

    Layer affinities, visits, shopping behavior, geography, and meal occasions around your campaign goal.

  3. 03

    Plan and activate

    Use the segment for media activation, partner strategy, market prioritization, or campaign planning.

Made for modern marketing teams

Category intelligence your whole team can use.

BrandsAgenciesRestaurant groupsDelivery platformsRetail media teams

Put TacoGraph to work

Build an audience around the way people actually eat.

Start with a category. Add the signals that matter. Turn your next restaurant, delivery, CPG, or local-market idea into a focused audience.

Build an audience